About innovation or follow the trend, a long time ago, I remember a well-known technology tycoon in the circle once sighed: technology this thing, follow the trend of course is dead, ten steps in advance also must die, to do a good enterprise secret lies in, not only points out the direction, but also only a step ahead of the popular.
It’s cruel, but it’s very true.
Looking back at the industry’s two decades of development, there are plenty of examples of this — and, of course, there are even more examples of the opposite, and this year we’ve seen some of the same in Jinko’s relentless marketing efforts. While the entire industry is talking about PERC today, Jinko, which has been the “shipping king” for three consecutive years, has launched the transparent back panel double-sided components since the beginning of the year, and announced that it will be launched in the second half of the year.
Jinko to buck the trend? Of course not.
In the financial report of the fourth quarter and the full year of 2018 released recently, Chen Kangping, CEO of JinkoSolar, made it clear that JinkoSolar will expand the production scale of monocrystal silicon this year, and reduce the consumption of diamond wire in the cutting process by optimizing the use of large crystallizing furnace, and continue to reduce the production cost. The Company also plans to convert its existing non-Perc capacity to PERC capacity this year. So, whether PERC, double sided, half piece, TOPCon, HIT… The technologies you’re familiar with are the ones Jinko is using, but that’s not all Jinko is focused on.